Online Brand Protection

How brands are coping with online brand abuse

Many brand owners struggle in their combat against online brand abuse, and this for various reasons:

• there are too many types of abuses: counterfeiting, piracy, phishing, cybersquatting, vishing, smishing, …, whereby each type requires a different approach;
• there are too many platforms, channels, infrastructures, etc. to keep an eye on;
• in most cases, they are confronted with multi-jurisdictional and multi-language issues;  
• resulting, in far too many cases, in a cost-benefit analysis that leads to ignoring the problem.

In brief: brand owners are increasingly unable to see the forest through the trees when it comes down to online brand abuse. However …

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Managed online brand protection

Together with IP Metro, we have developed Magnify+: a cost-efficient, effective, multi-lingual system that allows brand owners to closely monitor thousands of marketplaces, social media channels, app stores, NFT marketplaces, commercial and news websites and analyse the results. As we had a hand in each step of the development process, we have the ability to use this innovative platform to the maximum extent possible.

By using our proprietary enforcement platform, we are able to take the right steps towards taking down a particular listing, post, or even website in a cost-efficient way. Based on clear rules of engagement, our experts can take actions autonomously without requiring any intervention from you. This does not only save time and costs, but also provides for almost immediate positive results on many fronts: managing brand recognition and reputation, increased bottom line and – over time – less burden and stress upon the legal or IP department.

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A unique blend of brand protection services and technology

Many of our experts have been around the online brand protection block for decades. Having designed the blueprints and the first releases of what is currently known as ICANN’s Trademark Clearinghouse, we even have helped building some of these blocks. Our legal and technical skills helped us in designing the most effective processes in terms of speed of execution and quality of outputs (cease & desist letters, official complaints, etc.).  

This makes us the to-go-to party for managed online brand protection: a white glove service that removes the burden for legal counsels, in-house IP experts and paralegals, whilst reducing stress on budgets in an ever increasing uphill battle against online threats.